It’s time to make the leap from problem to solution.
Ideation is the process of generating ideas. Ideation, at its core, is about getting your inner critic out of the way so that your creativity can burst through and make magic. Ideation isn’t just that “eureka” moment when the solution occurs to you. It’s also the hundred other ideas you don’t pursue. Good ideas, stupid ideas, crazy ideas, expensive ideas, impossible ideas – all of them are fair game in this phase.